At Say It With Gratitude, we give a portion of every sale to Hug It Forward, to help them build more classrooms in Guatemala.
Another way to give back is to have a 1: 1 giving model. TOMS shoes does this really well. For every pair of shoes sold, they give a pair of shoes to kids in need. Using this model, they’ve given away over 75 million pairs of shoes.
Bombas, a sock company, donates a pair of socks for every pair sold. They started by learning that socks are the most requested item in homeless shelters. They thought it would take them 10 years to donate a million pairs of socks. But using the evolved enterprise principles accelerated their growth, and it took them only two and half years to donate a million pairs!
So if you have a business, think about what you can to do to add a giving component to it. Just make sure it aligns with your company values and you can tell a story around it.
